The Intensive · Full day · Live on Zoom · Max 30
Commercial
Positioning™
From insight to execution, in one focused day.
Register for the intensive
The masterclass showed you the gap. This day closes it.
You do not leave with ideas. You leave with documents.
Commercial Positioning is a full-day virtual intensive with Dzigbordi Kwaku-Dosoo. One day. A maximum of thirty participants. Three focused working blocks. Everything you understood in the masterclass, built into a complete, written, ready-to-execute positioning system.
This is not a seminar and it is not coaching. It is a build. You arrive with your Authority Statement and the clarity from the masterclass; you leave with a positioning document, a designed flagship offer, and a sixty-day plan you can start on Monday morning.
The Day
Three labs and a hot seat. One focused day.
A full day on Zoom, structured as four working blocks. Each one ends with something written and finished, not notes to act on later.
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01
Morning · 3 hours
The Positioning Lab
- Define your authority niche.
- Identify your target audience with commercial precision.
- Build your core authority message.
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02
Midday · 2.5 hours
The Offer Lab
- Design your flagship offer.
- Build positioning language that makes your offer feel inevitable, not pitched.
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03
Afternoon · 2 hours
The Visibility Lab
- Choose your two primary platforms.
- Build a 60-day content plan.
- Write your first three authority posts, in the session.
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04
Closing · 30 minutes
Hot Seat & Invitation
- DKD gives live feedback on your positioning.
- The Institute founding cohort is introduced.
What You Leave With
- Your Authority Positioning Document: written, complete, ready to use.
- Your Flagship Offer: a clear promise, price point, and target audience.
- Your 60-Day Visibility Plan: specific enough to start Monday morning.
- The Commercial Positioning™ Workbook: 15–20 pages of frameworks, templates, and scripts.
- Written feedback from the DKD team: on your positioning document within 7 days.
- Priority access: to The Institute founding-cohort waitlist.
Who This Is For
- Participants of the Expertise Is Not Enough™ masterclass who are ready to go deeper.
- Senior professionals, consultants, coaches, and entrepreneurs who need execution, not more insight.
- Anyone ready to spend one serious day building something they will use for years.
Recommended: attend the masterclass first. The intensive builds directly on the Authority Statement you create there.
About DKD
When leaders want authority, they call DKD.
Dzigbordi Kwaku-Dosoo is a Commercial Leadership Strategist, Executive Coach, Keynote Speaker, and Founder/CEO of DCG Consulting Group, trusted by leaders across four continents to turn expertise into commercial authority.
The Details
Frequently Asked
Do I need to do the masterclass first?
It’s strongly recommended. The intensive builds directly on the Authority Statement and clarity you create in Expertise Is Not Enough™. You can still attend without it, but you’ll get the most from the day having done the masterclass.
How is this different from the masterclass?
The masterclass shows you the gap; the intensive closes it. You leave with finished documents; a positioning document, a designed offer, and a 60-day plan, not notes to act on later.
I am based outside Ghana. Can I join?
Yes. The intensive is fully virtual, with international payment via Paystack. You only need a stable internet connection.
Is there a discount, or a bundle?
We do not offer discounts. The intensive is GH₵5,200. The bundle (Masterclass + Intensive together) is GH₵5,800 (saving GH₵650) versus buying separately.